At the End of the Day, the Music Business is still a Business
Why you need an artist management company who knows how to function in the fast paced world of the music business.
In the music business, you need to strike while the iron is hot, and take your chances when you get them. You never know when a once in a lifetime opportunity will present itself, and when it does, you need to be ready to step up to the microphone and rock it.
The best kept secret in the music business, though, is that, more often than not, “once in a lifetime” opportunities don’t just happen. Most bands and artists who have achieved any degree of success in the business got their big breaks because of someone in the background pulling the right strings and making sure the pieces fell into place so they could get that legitimate shot at success. Most of the time, the ones behind the scenes are aggressive artist managers or artist management companies.
Finding the right artist manager is one of the most important decisions you will ever make as an artist or a band. Unless you happen to really know what’s what in the music industry (and most don’t), you need someone who can steer you in the right directions. You need someone with the right connections who can make sure that the right people get to hear you perform.
You need someone who has natural leadership ability…someone who can deal with the different personalities and egos both in your band and in the music business in general. You also need someone who has a great deal of salesmanship, someone who’s going to be able to convince others in the business that, out of all the up and coming artists, you are the one they should give the gig or recording contract to.
On top of all of this, you need an artist manager you can TRUST. The music business, like any other business, runs on trust. Be people of your word, and expect the same of your management company. Don’t accept any less. Your career depends on it.