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Have You Tried Beats Music Yet?


By Aurora Cowen


This past January, the Beats by Dre empire released a new radio-style programming, available on iOS, Android, Windows, and the web, that allows users access to over 20 million tracks “curated by people who believe that music is emotion and life.”  Developed by Trent Reznor, Ian Rogers, and the creators of Beats by Dre headphones, the subscription service enables a station to be created for any mood or occasion. Similar to the sleekness of the popular headphones (yes, I own a purple pair), Beats Music is fashionable designed and easy to use. And it’s fun! In one section, you have the ability to create your own stream of music based on where you are, who you are with, and how you are feeling. Like Spotify , you can listen to one album in it’s entirety or play a station with emphasis on your artist of choice and others of the same genre.


So what separates Beats Music from other similar services like Rdio, Rhapsody, and Sony Music Unlimited? One of the most inviting factors is the curated section of the program. Beats partnered with some of the most involved and influential voices in the music industry like Rolling Stone, Pitchfork, Grand Ol Opry, Revolver, and Hot 97 to create specific playlists that suit any individual’s needs. For example, check out these Valentines Day soundtracks, each one categorized by genre and mood. Just hit play and you’re golden.


Are there any downsides? So far, it seems that the biggest issue is one that we’e seen before with radio stations like Pandora where the artist roster and song catalogue is limited. But even then, I’ve found that nearly all of the bands I’ve searched for are available. With digital downloads declining for the first time ever in 2013, streaming services like Beats are in a pivotal and promising state. It’s important for the program to be simple, unique, accessible, and full of music that we want to hear. And Beats definitely meets the standards as far as I have seen.  Because AT&T is the service provider, AT&T customers will receive a free 30 day trial and after that it’s $9.99 per month with special offers for family bundles as well. Check out the website or download the ap for more details on what Beats Music has to offer.


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