If Your Body Is Not Moving, Then You’re Not Really Listening
by Charissa Lock 11/10/2011
True Loves happens to be Hooray for Earth’s first full-length album, though being in the music scene since their beginnings in 2005. The first two albums Cellphone EP and MOMO EP were released a few years after the band was formed. Their newest creation was released June 2011. Though Hooray for Earth is now based out of New York, their roots belong in Boston, which happens to be where I first heard them.
When I go to a live show, my wish (besides wanting the band I pay money to see be fantastic), is for the opening band/artist to also be really good. I view a concert as an easy way of hearing new music. So when I went to see Cymbals Eat Guitars in Boston in September, I was rooting for the opening band, Hooray for Earth. Never having heard them before, I came in having no idea what type of music they played or if they were any good. The result was my calf muscles cramping up because I was trying to keep up with drummer, Joseph Ciampini. The beats were so seductive (as beats can be), that I wanted to take part in the musical experience in any way possible. After the show, I was lucky enough to meet Hooray for Earth’s singer Noel Heroux and share my enjoyment and appreciation of my experience. He was very thankful and good-humored – definitely a refreshing encounter from someone as talented as Heroux.
After leaving this show with leg cramps, I knew that listening to Hooray for Earth was a must. My only worry was that the sound in its entirety I got from the live show would not be as effective via my laptop speakers. That worry quickly disappeared as I began listening to True Loves, and was taken back to my live experience with the combination of Heroux, Ciampini, bassist Christopher Principe, guitarist Gary Benacquista, and frequent addition of Jessica Zambri. That overpowering bass line and melodic synth were absolutely present.
True Loves begins with “Realize It’s Not The Sun,” which starts out very dreamy with a new-age feel. Singer, producer, engineer, and instrumentalist (basically a guy who knows the ins and outs of music), Heroux, keeps his vocals fluid staying in a higher range than in most of the other tracks. One may think this album will continue with this low-key sound, but as the album progresses the beats become heavier, multiplied, and faster. Even the second track “Last Minute,” begins to exemplify this -increasing crashing synth and an addition of multiple instruments. You then return to this slower, more experimental sound as the album comes to a close. The word choice of “slower,” does not necessarily mean the heaviness is gone from the drum beats, its more that the beats have slowed down to come very close to taking over the song, while the vocals and synth stay softer on the final track “Black Trees.”
I am aware that I have talked about the beats a lot, but seriously, “True Loves,” “No Love,” “Same,” “Black Trees,” (to name some of the more prominent ones) have these great colossal beats that you are able to keep up with, but would never think of as boring. In a way (and please don’t judge me), it emulates the feeling of dubstep (without being mind splattering), with the synth keeping it in the electro-pop-rock genre. The synth is also able to bring about an 80s keyboard feel, which makes it fun and able to sing along to (most notably found in “Bring Us Closer Together”).
This album doesn’t just throw drums, guitars and keyboards in your face, forcing you to listen because it’s loud and you have no other choice. Instead, True Loves, is able to create amazing consistent beats in the background to get you sucked in, while playing around with the melodies and multiple instrumental arrangements so that you are slowly entranced by this album. Hooray for Earth’s latest release is an excellent example of being able to perfectly blend these two opposites (heavy beats and a flowing synth) to create a foot-stomping, harmonious sound.